Manasa Varanasi exudes effortless grace in this serene portrait, perfectly capturing the essence of “Blush hour 🌹.” Draped in a delicately detailed saree, she effortlessly merges traditional elegance with contemporary charm, creating a look that is both soft and striking.
You can expect the Indian fashion landscape to elevate creativity with culture. Fashion designer Archana Jaju has used hand-painting techniques with natural dyes, as seen in Kalamkari to add a touch of wholesomeness to her designs.
Whether it's the enchanting scenes of Bollywood songs picturised amidst sprawling tulip gardens or the tender expressions of love, the exquisite beauty of tulips never fails to charm us. For the unversed, tulip gardens and festivals are cherished events in the northern regions, notably in Kashmir during the vibrant spring season, heralding the anticipated bloom.
The AJ Kalam Kaftan Set priced at ₹51,999 features an organza kaftan paired with panel pants and a solid slip, while the Mosaiq Kalamkari Kurta Set priced at ₹64,999 showcases hand-painted Kalamkari, thread and mirror detailing, and a soft silk embroidered dupatta that brings art into occasionwear.
Your grandmother’s red sari, your blue shirt, or that luxe pink pashmina that has been passed down generations… colour has become the ultimate attribute that we use to not only recognise but also to remember our clothes with pleasure.
Dia Mirza wore a hand-painted Archana Jaju Kalmakari sari where floral motifs flowed across the airy drape. Sequins and beads embroidered along the borders introduced a gentle shimmer. Chandbalis set with green stones and pearl drops, a delicate nose pin and sky-high stilettos completed the look, paired with voluminous curls, kohl-lined eyes and a red bindi.
Raashi Khanna continues to make a strong case for effortless ethnic glamour. The actress recently stepped out in a striking look featuring Archana Jaju and statement footwear from Fizzy Goblet, delivering a fashion moment that felt both refined and refreshingly modern.
Your grandmother’s red sari, your blue shirt, or that luxe pink pashmina that has been passed down generations… colour has become the ultimate attribute that we use to not only recognise but also to remember our clothes with pleasure.
Hyderabad-based designer Archana Jaju, whose eponymous label turns 25 this year, has just put out ‘Revival’, which has red-crowned cranes as the core of the collection. The pastels lend it an old-world feel. A candid chat with Archana, whose signature has been handlooms and handicrafts, on the making of the collection.
In recent years, the fashion industry has seen a notable resurgence of craftsmanship in the luxury sector. This return to artisanal traditions highlights a growing appreciation for the artistry, dedication, and heritage embedded in fashion’s finest.
The younger generation is now looking for pieces that are versatile, yet carry the charm of heritage,” says designer Archana Jaju, who loves to balance tradition and modernity in her designs.
The idea behind using Kalamkari in this collection was to create something for women of every age, keeping the authenticity of this art form alive, yet giving it a unique touch,” the designer told indianexpress.com.
Saree trends are constantly evolving, with fresh designs and styles making waves on fashion runways and being flaunted by celebrities. With the festive and wedding seasons in full swing, staying updated on the hottest saree styles is essential to turn heads and make a statement.
